Anitta, born Larissa de Macedo Machado on March 30, 1993, in Rio de Janeiro, is one of the most influential Brazilian artists of her generation. With a net worth estimated at $40 million in 2024, Anitta has successfully blended her Brazilian roots with global pop and reggaeton sounds.
Her talent, entrepreneurial spirit, and global appeal have catapulted her to international stardom. Known for hit songs like “Envolver” and “Downtown,” Anitta has become a powerful force in the music industry.
Beyond her music, her social media influence and business ventures continue to expand her legacy, making her a true global icon in entertainment.
Profile Summary
| Category | Details |
| Full Name | Larissa de Macedo Machado |
| Stage Name | Anitta |
| Date of Birth | March 30, 1993 |
| Age | 35 years old |
| Birthplace | Honório Gurgel, Rio de Janeiro, Brazil |
| Occupation | Singer, Songwriter, Dancer, Actress |
| Net Worth (2024) | $40 million |
| Genres | Funk Carioca, Pop, Reggaeton, Latin Pop |
| Instruments | Vocals |
| Years Active | 2010 – Present |
| Education | Graduated from Colégio Pedro II |
| Siblings | Renan Machado, Felipe Terra |
| Spouse | Thiago Magalhães (Divorced) |
| Social Media Followers | 64 million+ (Instagram) |
| Key Achievements | First Brazilian to top Spotify Global Chart, Collaborations with Madonna, J Balvin, Maluma |
| Notable Songs | “Envolver,” “Downtown,” “Show das Poderosas” |
| Philanthropy | Advocacy for women’s rights, social causes, and education |
Who Is Anitta?
Anitta is much more than just a talented singer. She is a singer, dancer, songwriter, and actress who has become an international sensation.
Known for her charisma and versatility, Anitta blends multiple genres, including Brazilian funk, reggaeton, and pop, creating a unique sound that resonates with global audiences.
Her collaborations with stars like J Balvin, Madonna, and Maluma have significantly expanded her reach. With over 64 million Instagram followers, Anitta’s influence spans beyond music, making her a major force in pop culture and a highly marketable figure for brands worldwide.
Early Life and Career Beginnings
Anitta’s journey began in the humble neighborhood of Honório Gurgel in Rio de Janeiro. At a young age, she was immersed in music, starting in her church choir. By 2010, she began uploading singing videos to YouTube, which quickly gained traction.
Recognizing her talent, producer Renato Azevedo offered her a record deal. This marked the beginning of Anitta’s professional career, which took off with her unique blend of Brazilian funk and mainstream pop.
Her rise was fueled by determination, hard work, and the desire to represent her Brazilian roots on the global stage.
Breakthrough with Show das Poderosas
In 2013, Anitta’s breakthrough hit, Show das Poderosas, became a massive success in Brazil, catapulting her to national fame. The song resonated with audiences, becoming an anthem of empowerment and self-confidence.
It was not only popular on the radio but also earned Anitta recognition as a prominent figure in the Brazilian music scene.
The success of this track solidified her place as a leader in the evolving genre of funk carioca and paved the way for more chart-topping singles that would follow, showcasing her growing influence both locally and internationally.
Expanding Her Reach with International Collaborations
Anitta’s collaborations with international artists helped expand her reach beyond Brazil. Her partnerships with reggaeton stars like J Balvin and Maluma, as well as pop icons like Madonna, allowed her to tap into new markets and diversify her music.
These collaborations showcased Anitta’s ability to seamlessly blend Brazilian rhythms with global sounds. Her work with these international artists helped establish her as a global pop sensation, ensuring her place in the music industry’s international spotlight. As a result, Anitta became one of the most influential Latin artists of her generation.
Anitta Social Media Influence
Anitta has strategically used social media to build a personal brand that resonates with millions. With over 64 million followers on Instagram, she uses her platform to connect with fans and showcase her lifestyle, music, and partnerships.
Her social media presence has become an integral part of her career, with brand deals from major companies like Coca-Cola, Puma, and Beats by Dre.
Anitta’s engagement with her audience on Instagram has allowed her to shape trends, influence fashion, and be a voice for her fans, solidifying her place as a top digital influencer.
Business Ventures and Entrepreneurship
Anitta has expanded her career beyond music into the world of entrepreneurship. In 2014, she founded her own record label, Rodamoinho Records, which gave her more control over her music and artistic direction.
This entrepreneurial move was a defining moment in her career, as it allowed her to shape her projects on her own terms. Anitta’s success as a businesswoman is evident in her continued expansion into new industries, including fashion and branding, where she applies her entrepreneurial spirit to create successful ventures, positioning herself as a modern-day mogul.
Anitta Impressive Net Worth
Anitta’s estimated net worth of $40 million in 2024 reflects her diverse sources of income. While her music career has contributed significantly to her wealth, Anitta has also capitalized on her massive social media following and brand endorsements.
She has partnered with global brands such as Coca-Cola, Puma, and Beats by Dre, which have further boosted her financial success.
In addition, her sold-out tours and entrepreneurial ventures, including her music label and merchandise sales, continue to grow her net worth, solidifying her as one of the most financially successful Latin artists today.
Personal Life and Relationships
Anitta’s personal life has often been in the spotlight, particularly her relationships and their impact on her public image. She was married to Thiago Magalhães in 2017, but the marriage ended in 2018.
While Anitta prefers to keep much of her personal life private, she has been open about her experiences, relationships, and personal growth.
Her transparency with fans about her life has made her relatable and has sparked conversations about the challenges of maintaining personal relationships in the public eye, adding depth to her public persona.
Plastic Surgery and Body Confidence
Anitta has been open about her decision to undergo plastic surgery, including a nose job, jaw reshaping, and breast augmentation. She has shared her before-and-after photos on social media, promoting body positivity and self-confidence.
Anitta’s openness about her physical transformation has resonated with many fans, showing that confidence comes from embracing one’s choices and feeling comfortable in one’s own skin.
Her transparency has also sparked important conversations about body image and the pressure to conform to beauty standards in the entertainment industry.
Philanthropy and Social Advocacy
Beyond her music career, Anitta is an advocate for social causes, particularly those affecting women and underserved communities. She has used her platform to raise awareness for various social issues, including gender equality, education, and the empowerment of marginalized people.
Anitta has supported charitable organizations and initiatives, reinforcing her commitment to making a difference in society. Her philanthropic efforts have made her not only a successful entertainer but also a role model for young people looking to create positive change in the world.
Anitta Role in Shaping Brazilian Music
Anitta has played a pivotal role in introducing Brazilian music to the global stage. By fusing traditional Brazilian sounds like funk carioca with global music genres such as reggaeton and pop, she has helped make Brazilian music more internationally recognized.
Her success has opened doors for other Brazilian and Latin artists to pursue global careers, contributing to the growing influence of Latin music worldwide.
Anitta’s role in shaping Brazilian music has positioned her as one of the most important cultural figures in contemporary music, influencing the direction of global music trends.
Anitta Legacy as a Trailblazer
Anitta’s legacy is defined by her ability to break barriers and redefine what it means to be a Latin artist in the global music industry. From her early success in Brazil to becoming an international icon, Anitta has proven that talent, hard work, and strategic career moves can lead to extraordinary success.
Her impact extends beyond music, as she has influenced fashion, social media trends, and the way artists interact with their fans. Anitta’s trailblazing path has inspired countless artists, ensuring her place as one of the most influential entertainers of her generation.
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Social Profiles
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| Visit Profile | |
| Twitter (X) | Visit Profile |
Conclusion
Anitta’s net worth of $40 million in 2024 reflects her incredible journey from a local Brazilian artist to a global music sensation. Through a combination of chart-topping hits, strategic collaborations, and savvy business ventures, she has solidified her place in the entertainment industry.
Beyond her music career, Anitta’s social media influence, entrepreneurial spirit, and endorsement deals have contributed significantly to her wealth. As a trailblazer in Latin music and a powerful global icon, Anitta’s financial success and cultural impact continue to grow, making her one of the most influential artists of her generation.
FAQs
How much money does Anitta have?
Anitta’s net worth is estimated at around $40 million in 2024.
Why is Anitta so popular?
Anitta is popular for her unique blend of Brazilian funk, pop, and reggaeton music, as well as her global collaborations and powerful social media presence.
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A.R. Rahman, the renowned music composer, has an estimated net worth of $280 million.
What medical condition does Anitta have?
Anitta has publicly shared that she has been diagnosed with endometriosis, a condition that affects the reproductive system.
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Dua Lipa’s net worth is estimated to be around $35 million.
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Selena Gomez’s net worth is estimated to be about $95 million.
